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Background:

Courture is a lifestyle management club based in the UK. Forming partnerships with luxury lifestyle suppliers, Courture offer a range of concierge and luxury brand marketing services.

Requirements:

Courture's main objective was to establish an identity and web presence that would seamlessly fit alongside the most upscale and established luxury brands, as well as appealing to supplier partners across the world.

Solution:

As a new company, Courture needed a web presence that would quickly initiate trust and stimulate both member and supplier partner response. WebActiv crafted a uniquely visual brand identity and web experience to establish and reflect Courture's core values as a luxury lifestyle brand. In addition, the site was designed to intelligently promote and channel both members and suppliers to sign up to the service.

As the site needed regular updates WebActiv provided Courture with a scaleable content management system allowing site administrators, with no HTML training or experience, the flexibility to publish new website content or make amends to existing material while still maintaining site standards, style and layout.

To gain competitive advantage WebActiv targeted, optimised and promoted the site to the majority of UK based search engines and directories, achieving top-level results for the majority of its search criteria. In fact, the site, much to Courture's benefit, started receiving registrations within the first week of launch.

Keyword: “personal concierge service”
MSN Lycos Ask Jeeves Google AlltheWeb Freeserve Yahoo AltaVista

As a new business, analysing and profiling prospect behaviour was additionally a key requirement for Courture, as such, WebActiv provided Courture secure log in access to real time site analysis reports enabling Courture to profile client behaviour and interest level, track promotion activities and analyse conversion rates, transaction and cycle times.

Testimonial:

"Courture.co.uk posed highly complex challenges for WebActiv. To begin, as a new company, we needed a brand identity and design concept that would fit seamlessly alongside the most upscale, established luxury brands, appeal to multiple stakeholders across the world, and be flexible enough to incorporate existing and future marketing strategies."

"Through continuous consultation and highly professional advice, WebActiv provided us with a website that met all of these objectives. The resulting solution, to the adulation and praise of all of our stakeholders - and non-stakeholders - around the world, more than exceeded our expectations, and we will be delighted to strengthen our association and working relationship with WebActiv for the future." Lindsay Soulsby. Director. Courture.

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