« Marketing Services | Link baiting, blog and social network marketing

Rather than hunting out links, the purpose of link baiting is to bring the links to your site through unique and popular site content, to create something that naturally attracts backlinks by getting people to discuss it on forums, blog or post it on social net work sites such as del.icio.us, facebook or MySpace.

With link baiting there are essentially 5 types of “hooks” to encourage links. These are: News, Contrary, Attack, Resource and Humor. You publish a new page on a topic and publish it on the web.

WebActiv provides your e-business with a comprehensive link baiting strategy, backed up with consultancy on ways to further enhance your link popularity to increase your website's online visibility.

Business benefits

• Increase search engine ranking
• Increase brand awareness
• Provoke your target audience to point high quality links at your site

Services

• Creative copywriting. 5 types of “hooks” to encourage links. These are: News, Contrary, Attack, Resource and Humor.
• Content submission promoted through social networks
• Content submission promoted through PR networks
• Manual content submission through the search engines
• Search submit content submission
• XML SiteMap and Crawl Rate Optimisation covering Google, MSN, Yahoo and ASK.
• Newsfeed or Blog set-up
• Social network book marking

Marketing clients include:

• Thomson
• JetSave
• BASF
• Merthyr Tydfil County Council
• Business Support Solutions
• Aquarium Software Limited
• CG-UK
• Excel World
• Chicago & Illinois Tourist Office
• More ...